Life Coaching Industry Trends of 2022

Life Coaching Industry Trends of 2022

Updated on 27/06/2022

All across the country, people are dealing with rising costs of living, lower wages and major changes in the way people work and live. As a result, people are starting to re-examine their careers, work/life balance and relationships, and doing some serious soul searching about their purpose and goals. The focus has shifted from a “grind” mindset to one of health, wellness and spirituality. Self-care is no longer a luxury but a necessity.

What Do Life Coaches Do?

Life coaches work with clients to address areas in their lives that need improvement or change. Using techniques like active listening, open-ended questions, behavioral and positive psychology, life coaches help clients address anything from losing weight, to managing people, to making a job change or even breaking a bad habit.

Technology allows people to coach anybody, anywhere, anytime. Video conferencing for live coaching sessions, webinars, and online courses, coaching apps, blogs, podcasts, websites and e-books have all but replaced in-person and telephone coaching.

The pandemic has also contributed to the change in how life coaching is delivered. People are more comfortable doing everything online and are less inclined to gather for large in-person meetings. People now have the option to attend in-person events or experience them virtually.

The Internet has made life coaching mainstream. With people searching the web daily for information and answers, they’re being connected with life coaches through websites, blogs and podcasts. A Google search for the term “life coach” brings in about 1.8 billion results.

Life coaching is the second-fastest-growing industry in the world with an average yearly growth of 6.7%. Globally, there were an estimated 71,000 coach practitioners in 2019, an increase of 33% from 2015.

Recent changes in how we work and live have increased the demand for life coaching and how it’s delivered. The use of technology, online and hybrid delivery methods has increased and is expected to continue. As life coaching becomes more mainstream, companies and individuals want to hire life coaches who have a specific area of expertise, experience and training.


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